Fans build a working roller-coaster tifo
Friday 4th September, 2026
VfL Osnabrück fans in Germany built a working roller-coaster inside their stadium for a spectacular match-day display against Bayern Munich.
This gives LEGO a natural chance to talk about how creativity, teamwork and building can turn supporters’ ideas into something extraordinary.
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Why have we flagged this?
Osnabrück fans’ spectacular working roller-coaster tifo is a major creative cultural moment, giving you an opportunity to comment on fan-built creativity and share relevant building trends or expertise.
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Thinking...
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Expert comment
Explain why fan-built displays now outshine expensive spectacles
A Lego design expert can argue that supporter-made choreography feels more powerful because fans physically create the story together.
Expert comment angle: Offer the spokesperson to football, culture and consumer journalists covering the rise of participatory match-day experiences.
Why: It gives journalists a distinctive explanation for why one handmade display attracted so much attention.
Newsjack
Challenge families to build their club’s season in bricks
Invite families to create a screen-free brick model showing their team’s highs and lows, inspired by Osnabrück’s roller-coaster tifo.
Newsjack angle: Create a simple build prompt and gallery, then pitch the best fan creations to consumer and football media.
Why: It turns a remarkable supporter display into a participatory family challenge with strong visual appeal.
Newsjack
Build a working brick roller coaster for match-day ups and downs
Create a compact, moving brick roller coaster that represents Osnabrück’s promotion battles and dramatic defeat by Bayern.
Newsjack angle: Film the build and its movement, then offer the finished model and behind-the-scenes footage to sports and consumer press within days.
Why: The moving model provides an immediate visual sequel to the stadium stunt and connects naturally to Lego’s creative play.