Ahsoka season 2 arrives in January
Thursday 3rd September, 2026
Ahsoka season 2 arrives on Disney+ in January 2027, bringing more stories about Ahsoka, Anakin and the Star Wars prequel era.
This gives LEGO a natural chance to talk about how Star Wars storytelling keeps inspiring fans to build, play and revisit beloved characters.
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Why have we flagged this?
Ahsoka season two’s January 2027 premiere will renew interest in Star Wars, giving LEGO an opportunity to share fan or product trend data around themed building and collecting.
Get reactive idea inspiration
Thinking...
These are starting points for inspiration, not finished ideas.
Expert comment
Explain why prequel stories still bring families together
Offer a LEGO play expert’s view that shared building lets parents introduce their childhood Star Wars favourites to children through making, not explaining.
Expert comment angle: Offer the comment to national family, culture and entertainment journalists covering the return of Ahsoka and the changing Star Wars audience.
Why: It gives the story an intergenerational angle that goes beyond another streaming reaction.
Newsjack
Build an Ahsoka and Anakin adventure before the premiere
Create a screen-free family building challenge asking fans to recreate an unseen Clone Wars moment with LEGO bricks.
Newsjack angle: Launch the challenge across LEGO social channels and pitch the best builds to family and entertainment press.
Why: It turns anticipation for Ahsoka season 2 into participatory family play without asking people to watch another screen.
Data idea
Measure LEGO Star Wars sales around major streaming premieres
Use sales data to report the percentage change in LEGO Star Wars sales during the week of previous Star Wars streaming premieres compared with the preceding week.
Data to investigate: Analyse your LEGO Star Wars sales data for the weeks around previous Star Wars streaming premieres, using one consistent comparison method.
Why: It shows whether new screen stories still translate into physical creative play, a question the franchise’s next era makes especially relevant.