Star Wars films may finally move forward
Thursday 3rd September, 2026
Two long-awaited Star Wars films may be entering production, although Disney and Lucasfilm have not confirmed the reports.
This gives LEGO a natural chance to comment on why Star Wars continues inspiring creativity among fans, builders and collectors worldwide.
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Why have we flagged this?
Two anticipated Star Wars films may be moving towards production, creating a strong cultural moment where you could offer insight into Star Wars building trends or fan demand.
Get reactive idea inspiration
Thinking...
These are starting points for inspiration, not finished ideas.
Newsjack
Challenge families to build Rey’s new Jedi Order
Launch a screen-free weekend challenge asking families to design Rey’s Jedi training base using bricks and household materials.
Newsjack angle: Create a simple build brief and gallery, then pitch the best family creations to national family and entertainment desks.
Why: It turns a vague production update into a participatory story families can join immediately.
Expert comment
Explain why the next Jedi story needs new rules
Have a LEGO designer argue that rebuilding the Jedi should mean rethinking what young fans are invited to create, rather than repeating familiar temples and ships.
Expert comment angle: Offer the designer’s specific view to entertainment and parenting journalists covering the future of Star Wars.
Why: It gives journalists a distinctive creative perspective on what a post-Skywalker era could look like.
Data idea
Reveal which Star Wars builds fans return to most
Use repeat purchase data to show which Star Wars LEGO sets customers buy more than once.
Data to investigate: Analyse your sales data to identify the Star Wars sets with the highest repeat purchase rate.
Why: It reveals which parts of the universe fans want to rebuild and revisit as new films move closer to production.