Harry Potter trailer reveals more magic
Wednesday 2nd September, 2026
HBO’s new Harry Potter trailer introduces more characters and magical moments ahead of the series’ Christmas release.
This gives LEGO a natural chance to comment on how fans bring Harry Potter’s world to life through creative play.
5 Sources:
Why have we flagged this?
The new Harry Potter series trailer is a major cultural moment likely to renew interest in the franchise, giving LEGO an opportunity to share Harry Potter set demand or fan trend data.
Get reactive idea inspiration
Thinking...
These are starting points for inspiration, not finished ideas.
Newsjack
Launch a screen-free Hogwarts build challenge
Invite families to build their own Hogwarts house common room before watching the new series.
Newsjack angle: Create a simple weekend challenge using bricks and pitch it to family, entertainment and parenting desks.
Why: It turns a major TV launch into a participatory family activity without asking children to spend more time watching screens.
Expert comment
Argue for imperfect play alongside polished fantasy
Position hands-on building as the best way for children to make a fantasy world their own.
Expert comment angle: Have a play expert tell entertainment and parenting journalists that children should be encouraged to redesign Hogwarts, rather than simply copy what they see on screen.
Why: It offers a distinctive view on the growing relationship between blockbuster screen worlds and creative play.
Data idea
Track Harry Potter set sales after the trailer
Measure how sales of Harry Potter-themed sets change after HBO releases the trailer.
Data to investigate: Analyse your sales data by comparing Harry Potter set sales in the seven days before and after the trailer release.
Why: A clear sales movement would show whether renewed screen interest is translating into hands-on play.