Harry Potter returns with Snapchat magic
Wednesday 2nd September, 2026
HBO’s new Harry Potter series launches on Christmas Day, supported by Snapchat experiences that let fans explore Hogwarts through digital and real-world features.
This gives LEGO a natural chance to comment on how Harry Potter play extends from the screen into hands-on creativity for fans and families.
6 Sources:
Why have we flagged this?
HBO’s new Harry Potter series launches this month, creating renewed family and fan interest in the franchise that you could support with Harry Potter building-set sales or fan trend data.
Get reactive idea inspiration
Thinking...
These are starting points for inspiration, not finished ideas.
Data idea
Track Harry Potter building interest after the premiere
Measure whether demand for Harry Potter LEGO sets rises after the new series begins.
Data to investigate: Analyse your sales data to compare weekly Harry Potter set sales in the four weeks before and after the premiere.
Why: A clear before-and-after figure could show whether the new series is driving renewed interest in physical collecting and play.
Expert comment
Position physical play as the next step after AR
Argue that augmented reality works best when it leads children from digital discovery into hands-on creative play.
Expert comment angle: Have a play expert offer this view to parenting, technology and entertainment journalists covering the launch.
Why: It gives the AR campaign a distinctive twist and connects directly to LEGO’s expertise in creative play.
Newsjack
Run a screen-free Christmas Day build-along
Invite families to build a Harry Potter-inspired scene together while watching the new series.
Newsjack angle: Create a downloadable build challenge using existing bricks and pitch it to family, lifestyle and entertainment desks.
Why: It turns a screen-led premiere into a participatory family activity with a clear visual payoff.