LEGO launches Wallace & Gromit set
Tuesday 1st September, 2026
LEGO has launched a 1,000-piece Wallace and Gromit set, featuring the pair on their sidecar motorcycle from A Close Shave, priced at £89.99.
This gives you a chance to talk about fan-led design, nostalgia and creative play through a beloved British partnership.
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Why have we flagged this?
LEGO’s new Wallace & Gromit set is a major product launch with strong nostalgia and fan appeal, making it relevant to consumer media and your wider licensing strategy.
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Thinking...
These are starting points for inspiration, not finished ideas.
Data idea
Measure Wallace and Gromit’s share of product searches
Report the proportion of LEGO website product searches for Wallace & Gromit after the set announcement, compared with other LEGO Ideas products.
Data to investigate: Pull your website search data for the period after the announcement and compare searches across LEGO Ideas products.
Why: A strong result would show whether this British partnership is cutting through with fans, using data only LEGO can access.
Newsjack
Launch a family sidecar obstacle-course challenge
Invite families to build a brick-built course and guide Wallace and Gromit through their own close shave.
Newsjack angle: Create a free challenge guide within days and pitch it to parenting, family and regional media.
Why: It turns the launch into a screen-free activity families can join, rather than another product announcement.
Expert comment
Explain why static sets can make moving scenes feel alive
A LEGO designer can explain how the sidecar’s pose, proportions and details suggest the chaos of A Close Shave without animation.
Expert comment angle: Offer the designer’s specific view to toy, culture and entertainment journalists covering the set.
Why: It gives coverage a distinctive creative insight beyond price, piece count and nostalgia.