Four Marvel titles arrive on Disney+
Thursday 27th August, 2026
Disney+ will add four Marvel titles in September 2026, including two Spider-Man films, Kraven the Hunter and a children’s Halloween special.
This gives LEGO a natural chance to comment on how Marvel stories inspire creative play for families, collectors and fans in the UK.
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Why have we flagged this?
Four Marvel titles arriving on Disney+ could renew family and fan interest in superhero play, giving you an opportunity to share relevant product or audience data.
Get reactive idea inspiration
Thinking...
These are starting points for inspiration, not finished ideas.
Newsjack
Launch a screen-free Spider-Man family build-off
Invite families to recreate or redesign a favourite moment from the new Marvel releases using LEGO bricks, without showing the screen.
Newsjack angle: Create a simple challenge with a Marvel prize and pitch it to family, parenting and entertainment desks around the September releases.
Why: It turns a major streaming moment into participatory family coverage, matching LEGO’s strength in creative play.
Expert comment
Position rebuilding as the best sequel to superhero viewing
Argue that children understand superhero stories more deeply when they rebuild, retell and change them through play.
Expert comment angle: Offer a LEGO play expert to parenting and entertainment journalists covering the Disney+ Marvel line-up.
Why: It gives journalists a distinctive screen-time angle rather than another brand reaction to the releases.
Data idea
Measure Marvel set sales around streaming releases
Show whether sales of LEGO Marvel sets rise in the days surrounding previous Marvel film and TV launches.
Data to investigate: Analyse your sales data to compare Marvel set sales in the seven days before and after past Marvel releases.
Why: A concrete sales pattern would show how superhero stories translate into hands-on play, adding evidence to the streaming story.