Spider-Man drives record August box office
Sunday 23rd August, 2026
Spider-Man: Brand New Day helped push the US and Canadian August box office to a record $1.1 billion, accounting for 62% of the month’s takings.
This gives LEGO a natural chance to comment on how blockbuster stories inspire imaginative play among fans and families.
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Spider-Man: Brand New Day has driven record box-office demand, creating an opportunity to share LEGO’s data or expertise on superhero play and fandom.
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