AI risks turning childhood into a target
Thursday 20th August, 2026
A Spanish university study warns that AI toys and education systems could use children’s data and relationships to influence them commercially, at the expense of privacy and independence.
This gives LEGO a natural chance to discuss how play should protect children’s creativity, privacy and independence, rather than quietly shaping their choices.
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Why have we flagged this?
This new study raises national interest in children’s safety, education and toy technology, giving LEGO an opportunity to share expertise on creative, child-centred play and responsible design.
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