Doctor Doom gets a new collectible
Monday 10th August, 2026
Iron Studios has revealed an exclusive Doctor Doom figure for Avengers: Doomsday, alongside Walt Disney tribute figures planned for D23.
This gives LEGO a natural chance to comment on how fans turn major film characters into creative builds and collectibles.
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Why have we flagged this?
The new Avengers film and Doctor Doom merchandise reveal could drive interest in superhero collectibles, giving LEGO an opportunity to share relevant product or fan trend data.
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Thinking...
These are starting points for inspiration, not finished ideas.
Expert comment
Explain why Doctor Doom’s silhouette matters more than his armour
A LEGO design expert can argue that Doom’s instantly recognisable outline makes him unusually powerful as a character design.
Expert comment angle: Offer the comment to film, entertainment and design journalists covering the new reveal.
Why: It gives coverage a specific visual-design insight rather than a generic reaction to the figure.
Data idea
Reveal the most searched Marvel villains on LEGO.com
Show where Doctor Doom ranks against other Marvel villains in LEGO.com search activity following the figure reveal.
Data to investigate: Analyse your LEGO.com search data for Doctor Doom and comparable Marvel villains over the past month.
Why: It could show whether the reveal is creating measurable interest in a character beyond Marvel’s usual heroes.
Newsjack
Build a life-size Doctor Doom from bricks
Create a rapid brick-built interpretation of the new Doom design, focusing on the mask, metallic finish and gold armband.
Newsjack angle: Build and photograph it within days, then pitch the reveal to Marvel, film and visual-design media.
Why: It turns the character reveal into a striking visual story with a clear LEGO connection.