Narnia returns with a fresh reboot
Sunday 9th August, 2026
Greta Gerwig’s Narnia reboot arrives in cinemas in February 2027, bringing the fantasy franchise back before its worldwide Netflix release.
This gives LEGO a natural chance to talk about imagination, building worlds and shared family adventures through one of fantasy’s best-loved stories.
1 Source:
Why have we flagged this?
Netflix’s high-profile Narnia reboot could renew family interest in fantasy play, giving LEGO an opportunity to share data on fantasy-themed building and creative play.
Get reactive idea inspiration
Thinking...
These are starting points for inspiration, not finished ideas.
Data idea
Fantasy LEGO sales rise when screen worlds return
LEGO’s sales data could show whether fantasy-themed sets see a measurable increase after major fantasy films and series are released.
Data to investigate: Analyse your sales data for fantasy-themed sets in the weeks following major screen releases, using one consistent sales period.
Why: It would turn the franchise’s comeback into evidence of a wider revival in hands-on fantasy play.
Newsjack
LEGO designers build a world beyond the wardrobe
LEGO could release a short video showing designers create an original fantasy world inspired by the idea of stepping through a wardrobe, without recreating Narnia itself.
Newsjack angle: Create the build within days and pitch the film’s entertainment, culture and design coverage as a creative response to the reboot.
Why: It visually connects LEGO’s creativity with the film’s central promise of entering another world while avoiding a licensed reproduction.
Expert comment
Why fantasy worlds still need children to finish the story
A LEGO play expert argues that Narnia’s return matters because children do not just consume fantasy worlds, they rebuild and extend them.
Expert comment angle: Offer the spokesperson’s specific view to film, culture and parenting journalists covering the reboot.
Why: It gives journalists a fresh explanation for why established fantasy franchises continue to engage new generations.