Harry Potter 25th Back to Hogwarts
Wednesday 22nd July, 2026
Warner Bros. Discovery is staging a global ‘Back to Hogwarts’ 25th anniversary with theatrical re-releases, fan events, theme-park activations and new HBO series previews around Sept. 1.
This gives you a chance to talk about LEGO’s role in fandom and creative play—comment on celebrating Harry Potter in the UK and globally through building, collectables and family experiences.
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Why have we flagged this?
The 25th 'Back to Hogwarts' Harry Potter celebration is a major cultural moment tied to children's play and collectibles where LEGO could offer product tie‑ins, fan-build trends, and comment on construction play's role in fandom.
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Thinking...
These are starting points for inspiration, not finished ideas.
Data idea
Lego Harry Potter sets spike 25 years after first film
Report the percentage jump in Lego Harry Potter sales and searches during the Back to Hogwarts week versus the same week last year.
Data to investigate: Analyse your global sales and onsite search data for Lego Harry Potter SKUs during Aug 27–Sept 3 versus the same period last year and the prior week.
Why: A clean uplift stat tied to the anniversary gives journalists a crisp, timely measure of the franchise’s enduring pull.
Newsjack
Lego drops free Hogwarts build-along for the rerelease week
Release a downloadable micro-build of Platform 9¾ with a 20‑minute YouTube build‑along timed to the first film’s rerelease dates.
Newsjack angle: Publish the free instructions and video now, seed to entertainment desks and family editors, and invite fans to share their builds with a #BackToBrickwarts tag.
Why: A simple, fast activation fans can do at home rides the screenings and gives media a tangible, visual hook to embed.
Expert comment
Why Harry Potter fandom is now built at the kitchen table
Lego’s head of play insights explains that shared building is how millennial fans pass Hogwarts to their kids, making physical play the franchise’s multigenerational glue.
Expert comment angle: Offer a concise, quotable POV from your play insights lead to film, culture and business reporters on how co‑building rituals sustain 25‑year fandom better than screens alone.
Why: A distinctive, research‑backed take from a credible toy leader adds fresh context beyond the standard box office and theme‑park angles.