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EU fines AliExpress €550M for illegal goods

Industry News
Monday 20th July, 2026 The European Commission fined AliExpress €550 million for letting counterfeit, unsafe and illegal products remain on its platform, breaching the EU Digital Services Act. This gives you a chance to talk about product safety and responsible marketplaces in the EU, where Lego sells to families who trust product quality and safety.
4 Sources:
Moderate Opportunity
Why have we flagged this?

The EU fined AliExpress for unsafe and counterfeit toys being sold on its platform — this impacts toy safety perceptions and gives Lego a chance to comment on quality and counterfeiting and reassure customers.

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