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Young engineers tackle Soapbox Race

Industry News
Friday 17th July, 2026 Young engineering students in London raced homemade soapbox cars at the Red Bull Soapbox Race, a BBC-covered event showcasing creativity and hands-on engineering skills. This gives LEGO a chance to comment on play-led learning and practical STEM skills in the UK, which aligns with LEGO’s educational, creative play positioning.
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Why have we flagged this?

The BBC story highlights creative engineering and hands‑on design by young people at a high‑profile event — a strong opportunity for Lego to comment on STEM play and share relevant educational or product insights.

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