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Star Wars exhibit opens in Philadelphia

Industry News
Tuesday 7th July, 2026 The Franklin Institute will stage Star Wars: The Experience in Philadelphia from Feb–Sep 2027, displaying 70+ props and tracing the films’ shift from practical effects to digital craft. This gives Lego a chance to talk about creativity, hands‑on making and storytelling — a natural fit with Star Wars fandom and family audiences in the US and on tour.
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Why have we flagged this?

A major Star Wars touring exhibition will drive family and collector interest in construction and licensed sets — Lego could offer sales trends, fan engagement insight, or comment on building culture tied to the franchise.

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