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Parents urged to limit sharing children's images

Industry News
Friday 3rd July, 2026 UK agencies warn parents not to publicly post children's photos because AI tools are being used to create realistic child sexual abuse imagery, and they’ve issued guidance to tighten privacy and consent practices. This gives Lego a chance to speak on child safety and digital privacy in the UK, aligning its family-focused, child-first values with practical advice for parents about sharing images online.
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This national safety story affects parents and children's online behaviour — you could offer expert comment on child-safe play, privacy-aware sharing of kids' creations, or safe social media practices for families.

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