AI agents reshape shopping and brand value
Thursday 2nd July, 2026
A global survey of 25,590 people finds growing trust in AI agents to handle shopping, shifting brand value toward transparency, machine‑readability and presence in AI decision systems.
This gives you a chance to talk about how LEGO’s trusted, transparent product data and creative play credentials make it a natural fit for AI agents choosing toys in the UK and worldwide.
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Why have we flagged this?
A major global survey shows AI agents will increasingly shape purchase decisions and discoverability, so Lego should offer comment on making products machine-readable and how first‑party data guides recommendations.
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