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YouTube unveils AI ad tools at Cannes

Industry News
Tuesday 23rd June, 2026 YouTube announced Gemini-powered ad and insights tools at Cannes Lions 2026 to help brands and agencies optimise creator-led campaigns and creative performance. This gives LEGO a chance to join the conversation about creator-driven storytelling and data-informed creativity, especially relevant for LEGO marketing in the UK and globally.
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Moderate Opportunity
Why have we flagged this?

YouTube's AI ad and creator-insights announcements at Cannes Lions could shift how brands run creator-led campaigns—Lego could offer expertise on working with creators and how its creative testing/data informs effective play-focused ads.

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