VidCon highlights creator economy trends
Tuesday 23rd June, 2026
VidCon 2026 returns to Anaheim (June 25–27) for its 15th year, bringing creators, fans, platforms and brands together with expanded Expo experiences (including GorillaCon and a Game Zone), sports‑creator activations like a Creator Pickleball Arena, Hall of Fame inductions, and industry programming focused on platform priorities and creator monetisation. This gives LEGO a chance to talk about creativity, community and play as core ingredients of modern creator culture—showcasing how physical play and hands‑on building link to digital storytelling, fan meet‑ups and collaborative experiences in the US and globally.
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Why have we flagged this?
VidCon is a major creator-economy event with family and toy-focused creators present, so Lego could offer expert comment on creator partnerships, educational play trends, and merch strategies.
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