Many UK families skipping summer holidays
Monday 22nd June, 2026
More than a quarter of UK families report having no summer holiday booked due to rising living and travel costs, leaving parents stretched and many dipping into savings or relying on family support. This gives Lego a chance to talk about affordable, home-based family play and creative staycation ideas that support family wellbeing and togetherness in the UK.
1 Source:
Why have we flagged this?
Families increasingly missing summer breaks due to costs is timely and affects play/holiday behaviour, so you could offer insight on how children’s play patterns change without holiday experiences or suggest affordable travel play solutions.
Get reactive idea inspiration
Thinking...
Data idea
Britain’s cheapest holiday hour costs £X with Lego
Calculate the average cost per hour of kids’ play from a typical Lego set versus common paid days out.
Data to investigate: Survey UK parents on what they paid for one recent Lego set and how many total hours their child played with it to get a simple cost‑per‑hour figure.
Why: A punchy price‑per‑hour number shows Lego as a value holiday substitute without needing complex modelling.
Data idea
Lego sleepovers beat seaside for kids’ excitement
Measure whether children rate a Lego build night at home as more exciting than a traditional day trip.
Data to investigate: Run a short parent‑and‑child survey asking kids to rate excitement for a Lego build night versus a zoo, cinema or theme park this summer.
Why: A surprising comparison headline gives journalists a clean, counterintuitive stat on shifting summer fun.