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Queen celebrates National Year of Reading

Industry News
Wednesday 3rd June, 2026 Queen Camilla marked the National Year of Reading at the British Library, joining volunteers and schoolchildren for The Big Lunch, unveiling Paddington Bear as the 2026 reading ambassador and celebrating young authors and poet laureates. This gives LEGO a chance to talk about literacy and creative play—how building stories with bricks supports reading enjoyment and community learning in the UK and beyond.
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The story is about boosting children's reading and literacy—areas where LEGO could credibly offer expertise on play-based learning and evidence of how building play supports literacy and creativity.

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