New global reuse symbol launched
Wednesday 3rd June, 2026
A bright purple global reuse symbol was chosen to signal reusable packaging and infrastructure, backed by PR3’s standards to ensure it’s only used where full reuse systems exist. This gives you a chance to talk about how Lego’s durable bricks and circular initiatives align with visible reuse signals, especially in the UK and Europe where consumers are tuning into reuse over recycling.
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Why have we flagged this?
A new global reuse symbol could affect packaging and playset shipping perceptions — Lego can comment on reusable packaging pilots and lifecycle standards.
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