AT&T Toy Story 5 store takeovers
Wednesday 3rd June, 2026
AT&T is hosting Toy Story 5-themed in-store takeovers at select US stores from 8 June to 9 July with immersive Bonnie’s-room displays, limited-edition merchandise, amiGo Jr. demos, photo ops and special Connected Learning Center screenings ahead of the 19 June film release. This gives LEGO a chance to join the conversation about family-focused, imaginative play—highlighting how building and screen-free hands-on experiences complement movie tie-ins and appeal to parents and kids in the US and beyond.
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Why have we flagged this?
AT&T's nationwide Toy Story 5 in-store activations ahead of the film create a cultural moment around a major kids' property where Lego could offer product tie-ins, play pattern data or family-activity commentary.
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