Most Americans now play games weekly
Wednesday 3rd June, 2026
The ESA report shows 212 million Americans—nearly 70%—play video games at least an hour weekly, with the average player age rising to 37 and mobile gaming leading. This gives Lego a chance to point out how physical play and digital gaming can complement each other—especially for families and parents who game with their kids—and to highlight Lego’s role in fostering creativity, problem‑solving and shared play in the US and beyond.
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Why have we flagged this?
High participation in gaming across adults and parents is a major cultural trend you can comment on — Lego can provide insight on play crossover, family gaming and product tie-ins.
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