Parents urged to act on worrying social trend
Sunday 31st May, 2026
A UK mum warns that strangers and peers are taking children’s photos from school sites and social media, creating sexualised or abusive content and even blackmailing schools, and urges parents to remove images and educate kids now; this comes as the UK considers stricter rules on children’s social media access. This gives LEGO a chance to speak about child-safe digital habits and the role of play and offline creativity in keeping children safe and engaged away from risky online trends in the UK.
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Why have we flagged this?
This story about sexualised manipulation of schoolchildren's images is a sensitive safety issue where Lego could credibly comment on digital safety for children and its guidance for parents, but it’s a distressing topic requiring careful tone — approach only with supportive, expert-first messaging.
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