Survey finds shoppers can’t spot UK-made goods
Friday 29th May, 2026
A YouGov survey for Made in Britain shows rising UK demand for domestically made non-food products, but unclear labelling and poor shelf visibility mean shoppers struggle to identify British-made items; recognition of the Made in Britain mark has improved to 49% but only 32% find current labelling clear. This gives Lego a chance to talk about supply-chain transparency and product provenance in the UK — emphasising where sets are designed, manufactured or packaged could reassure British shoppers and align Lego with consumers seeking clearly labelled, trusted local products.
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Why have we flagged this?
This survey shows rising demand for UK-made goods but poor in-store visibility—Lego could comment on sourcing, British production presence, or packaging clarity to help retailers and consumers.
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