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Stranger Things tops TV ratings

Industry News
Thursday 28th May, 2026 Netflix’s Stranger Things was the most‑watched non‑sports series in the 2025–26 US TV season, averaging 32.9 million viewers on Nielsen’s 35‑day multiplatform ranker; Netflix dominates the top 10 alongside big broadcast hits. This gives Lego a chance to join a cultural moment where iconic TV franchises drive family viewing and creative play conversations in the US and beyond.
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Moderate Opportunity
Why have we flagged this?

Stranger Things leading TV rankings is a major cultural moment that could drive interest in 1980s/nostalgia-themed play and collectible LEGO sets — you could offer sales or search trend data on relevant sets and suggest nostalgia-led gift ideas.

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