Many Britons skipping summer holidays
Wednesday 27th May, 2026
One in five Britons say they can’t afford a summer holiday this year as rising energy and jet‑fuel costs linked to the US–Iran conflict push up travel prices and force cancellations; this comes as Ofgem raises the UK energy price cap and the government rolls out limited relief measures. This gives LEGO a chance to talk about affordable, at‑home family play and creative staycation ideas in the UK, positioning the brand as helping families keep joyful, low‑cost summer traditions despite travel disruptions and higher living costs.
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Why have we flagged this?
Rising cost-of-living and cancelled holidays are reducing family travel and leisure spending — Lego could share data on at-home play trends and affordable family entertainment options.
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