All Things Go Festival
Friday 25th September, 2026
All Things Go Festival is a multi-day indie/pop/alternative music festival with national media coverage, drawing city-based crowds to late-September shows in the Washington, D.C. area and other US cities. This gives Lego a chance to join conversations about family-friendly festival experiences and creative play at large public events in the US, where showcasing modular builds, interactive installations or branded activities would naturally tie into the festival’s focus on creativity and community.
Why have we flagged this?
All Things Go is a US music festival with families and creative crowds — Lego could credibly stage modular builds, family zones or interactive installations and offer expert comment on play at public events, but it’s not an obvious headline-driving moment for the brand compared with toy- or franchise-focused launches.
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