Roblox Reality rollout (early version)
Thursday 31st December, 2026
Roblox Reality is Roblox’s new hybrid platform combining cloud and edge video world models to create photorealistic, multiplayer virtual worlds, with an early rollout expected later this year or early next year. This gives Lego’s PR team a chance to comment on how a major gaming platform moving toward photoreal, persistent virtual spaces could intersect with Lego’s core strengths in creative play, digital building and IP experiences — particularly relevant for Lego’s global markets including the UK where families and collectors use Roblox for brand experiences.
Why have we flagged this?
The rollout could shift how people play and build in digital worlds, giving you a timely chance to share Lego’s view on creative play and digital experiences.
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