EU ban on exports of plastic waste to non-OECD countries
Saturday 21st November, 2026
The EU will ban exports of plastic waste to non‑OECD countries from 21 November 2026, marking the point when enforcement ramps up and the real‑world impacts of the strengthened waste shipment regulation become visible. This gives Lego’s PR team a chance to join the conversation about responsible plastic sourcing, circularity and waste reduction—especially relevant across the UK and EU markets where consumers and regulators will be watching how manufacturers respond to stricter export limits.
Why have we flagged this?
Strong alignment: Lego can credibly speak about responsible plastic sourcing, circular manufacturing and circular-economy initiatives, and use the moment to announce progress on recycled-feedstock targets or new take‑back/repair programmes; there are clear proactive campaign and reactive comment opportunities across EU/UK markets.
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