Lucas Museum of Narrative Art Opening
Tuesday 22nd September, 2026
The Lucas Museum of Narrative Art is opening in Los Angeles, a new purpose-built museum celebrating illustration, painting, photography, comics and film-related artefacts with multi-gallery public programming. This gives you a chance to talk about Lego’s role in storytelling and creative play—tying the brand to visual narrative, model-making and intergenerational creativity in the US and globally, including resonance with collectors and museum audiences in the UK and Europe.
Why have we flagged this?
Clear cultural fit: Lego can credibly tie its product to visual storytelling, model-making and intergenerational creativity around a high-profile museum opening in LA, with angles for planned exhibits, collaborations, fan-built displays, and reactive commentary on narrative art and play.
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