The Unraveled Tour
Friday 25th September, 2026
The Unraveled Tour is a major pop artist’s global arena tour across North America, Europe and the UK in 2026–27 supporting their new album, with many large-scale dates and festival-style shows. This gives you a chance to talk about Lego’s role in music and live-event culture — from family-friendly concert experiences to collectible tour-themed sets and creative fan activations in the UK and other key markets.
Why have we flagged this?
Strong fit: Lego can credibly create tour-themed collectible sets, family-friendly concert activations, and fan-led creative stunts or data stories about play and music culture across key markets, while also offering reactive commentary around live-event trends and merchandising.
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