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Evita on Broadway

Upcoming Event
Wednesday 31st March, 2027 Evita on Broadway is a high-profile transfer of the West End revival to Broadway in spring 2027, keeping its lead and creative team and generating substantial press attention in the US and UK. This gives Lego’s PR team a chance to join cultural conversations about family-friendly theatre, collectible stage merchandising and creative play tie-ins in the US and UK where Lego is already prominent.
Moderate Opportunity
Why have we flagged this?

Credible angle: Lego can credibly tie into a high-profile musical with family-friendly theatre promotions, limited-edition collectible sets (Evita-themed builds), and PR commentary about play and storytelling, especially in the US and UK; these would need good execution and rights clearance but could land coverage.

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