FCA consultation on APRs and credit advertising
Wednesday 17th June, 2026
The UK Financial Conduct Authority has launched a consultation considering changes to how Annual Percentage Rates (APRs) and the cost of credit are presented in consumer credit advertising to help people make clearer choices when borrowing. This matters for Lego because the brand offers finance and credit options for purchases in the UK and globally, so the consultation gives you a chance to explain how you present credit costs clearly and responsibly to customers.
Why have we flagged this?
Strong alignment — Lego offers consumer finance in the UK so this consultation is a clear opportunity to explain and showcase transparent, family-friendly payment practices and to shape or respond to new rules with evidence from your customer base.
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