TCS London Marathon
Saturday 24th April, 2027
A proposed one-off two-day edition of the TCS London Marathon, planned for Saturday 24 and Sunday 25 April 2027, would split the field across two days to allow up to 100,000 amateur runners (approximately 50,000 per day) and hold men’s and women’s elite races on separate days; the plan aims to boost fundraising and London’s economy but has not yet been approved.
Why have we flagged this?
Credible angle: Lego can create experiential activations (family build zones, giant brick mile, charity fundraising kits) and support runners/charities with branded mini-sets, plus reactive commentary on community and fundraising benefits.
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