Apple iPhone Ultra launch
Tuesday 1st September, 2026
Apple is reportedly preparing to launch a high-end foldable iPhone, nicknamed the “iPhone Ultra,” during its fall 2026 product cycle, though Apple hasn’t officially confirmed details yet. This gives Lego’s PR team a chance to join conversations about tech-driven play, creativity and family screen time — especially in markets like the UK and US where Apple has strong influence — and to highlight how physical, hands-on play complements emerging device trends.
Why have we flagged this?
Lego has a credible, timely angle: comment on screen time, promote physical play alongside cutting-edge tech, and propose campaigns (e.g. Lego build challenges inspired by foldable design) that could get coverage in UK and US tech and parenting press.
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