Children’s Booker Prize winner announcement
Tuesday 2nd February, 2027
The Children’s Booker Prize is a new annual literary award from the Booker Prize Foundation recognising the best contemporary fiction for 8–12-year-olds, with a panel of child and adult judges and its inaugural winner to be announced in February 2027. This gives Lego’s PR team a timely chance to join conversations about literacy, creativity and play for children — especially in the UK and Europe — where Lego’s educational and storytelling credentials naturally connect to children’s books and reading initiatives.
Why have we flagged this?
Strong alignment: Lego can credibly connect storytelling, creative play and literacy — from book-inspired sets to reading programmes — and use both planned campaigns (book-and-build events, reading packs) and reactive commentary on the winner to gain coverage, especially in the UK and Europe.
Get hero story inspiration
Thinking...
Get data story inspiration
Thinking...