The Open (Royal Birkdale)
Sunday 12th July, 2026
The Open is golf’s oldest major, returning to Royal Birkdale in July 2026 for practice days and four championship rounds featuring the world’s top players. This gives you a chance to talk about play, design and family engagement around sport and outdoor creativity — fitting Lego’s focus on imagination, construction and intergenerational play, especially in the UK and Europe where golf and family activity overlap.
Why have we flagged this?
Golf’s heritage and family attendance at The Open offer a credible seasonal tie-in for Lego around play, design and outdoor family activities (think build-your-own-course kits, family fan zones, or player-inspired sets), plus reactive angles like commentary on sport-inspired creativity; it's not an automatic fit for core product lines but a well-executed campaign could land coverage in the UK and Europe.
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