Packaging and Packaging Waste Regulation (PPWR) application
Wednesday 12th August, 2026
The Packaging and Packaging Waste Regulation (PPWR) is an EU law coming into force that sets harmonised rules on packaging design, labelling, recyclability, reuse, recycled-content targets and restrictions on certain substances (including PFAS) for products sold in the EU. This gives Lego’s PR team a timely reason to talk about the company’s sustainable packaging efforts and compliance in the EU market — particularly relevant for Lego’s products and packaging sold across Europe and the UK, where customers and regulators are watching recyclability and substance restrictions closely.
Why have we flagged this?
Strong alignment — packaging rules directly affect Lego’s product formats and sustainability claims, giving clear reactive and proactive PR angles (compliance updates, new recyclable materials, reuse trials, data on waste reduction).
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