Women’s Prize for Fiction
Thursday 11th June, 2026
The Women’s Prize for Fiction is a major UK literary award recognising the best full-length novel in English by a woman, with the 2026 winner to be announced at a high-profile summer event in Bedford Square Gardens, London. This gives you a chance to talk about creativity, storytelling and inclusive representation—areas where Lego’s play and educational credentials naturally resonate with families, collectors and educators in the UK and internationally.
Why have we flagged this?
Strong alignment: Lego can credibly tie its brand to storytelling, creativity and inclusive representation with planned campaigns (e.g., author collaborations, storytelling build challenges, book-themed sets) and reactive activity around the winner announcement and shortlisted authors.
Get hero story inspiration
Thinking...
Get data story inspiration
Thinking...