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San Diego Comic‑Con

Upcoming Event
Thursday 23rd July, 2026 San Diego Comic‑Con is the major US fan convention where studios like Marvel reveal big trailers and talent in Hall H, and Marvel Studios is confirmed to headline a high‑profile Hall H presentation in 2026 ahead of Avengers: Doomsday. This gives Lego’s PR team a chance to join the conversation around blockbuster film marketing and fandom—particularly in the US and UK—highlighting Lego’s ties to pop‑culture franchises and collector appeal.
Strong Opportunity
Why have we flagged this?

Strong fit: Lego already partners with major film franchises and has collector lines that resonate with Comic‑Con audiences, so you can plan exclusive reveals, limited sets, event activations and reactive social commentary around Hall H announcements to drive earned media in the US and UK.

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