Harry Potter (HBO) series premiere
Friday 25th December, 2026
HBO’s new eight-episode Harry Potter adaptation premieres on Christmas Day 2026 with a new cast.
This gives LEGO a natural place in conversations about Harry Potter, imaginative play and collecting among families and fans.
Why have we flagged this?
The Harry Potter series brings a major story built around a world LEGO has turned into sets, giving you a timely hook for themed builds and fan interest.
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These are starting points for inspiration, not finished ideas.
Data idea
Reveal which Hogwarts location fans build most on premiere week
Share the single most-built Harry Potter location customers recreate at home during premiere week, based on tagged uploads to Lego’s official build-sharing platform.
Data to investigate: Analyse your Lego Life community photo uploads for Harry Potter-tagged builds from the week of the premiere to identify the top location built.
Why: A simple, rank-one stat offers an easy news peg that shows real fan behaviour tied directly to the show’s debut.
Newsjack
Run a build-your-own Hogwarts Common Room challenge
Invite families to recreate their House common room in bricks at home, judged by the set designers of the new series.
Newsjack angle: Launch a one-week, screen-free family build challenge with simple entry rules and prize bundles, and pitch to consumer TV, broadsheets and entertainment desks.
Why: It links directly to the premiere’s new set design, gets families off screens on Christmas week, and creates photogenic UGC editors will embed.