French social media age-restriction law implementation
Tuesday 1st September, 2026
French lawmakers have moved to require social media platforms to verify users' ages and bar under-15s from standard social-media use; the government proposes age-verification for new registrations beginning September 2026 and full verification of existing accounts by January 1, 2027. The measure is framed as child-safety regulation and is being debated within France's legislative process and against EU legal considerations.
Why have we flagged this?
This law touches Lego’s core audience (children and parents) and child-safety positioning gives credible reactive and proactive PR angles—commentary on digital safety, partnerships on safe online creativity spaces, or data-led content about kids’ screen/social habits could land coverage; however it's not a direct product tie-in so execution must be careful and targeted.
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