Amazon antitrust trial (California v. Amazon)
Tuesday 19th January, 2027
This is a high‑profile California state antitrust trial accusing a major online retailer of coercing third‑party sellers into higher prices and unfairly restricting competition, with a multi‑day jury trial in San Francisco seeking injunctions and damages. This matters to Lego because it could reshape marketplace rules and seller protections that affect how Lego’s own direct and third‑party sellers price and distribute products in the US and globally, giving you a chance to talk about fair platform practices and consumer choice in markets including the US and UK.
Why have we flagged this?
This trial directly touches marketplace rules that affect how LEGO products are priced and sold via large online platforms, giving LEGO clear reactive opportunities (official comment, trade positioning) and proactive ones (data on marketplace pricing, campaigns promoting authorised sellers and consumer choice).
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