Invictus Games Birmingham
Saturday 10th July, 2027
The Invictus Games Birmingham 2027 is an international adaptive multisport event in the UK for wounded, injured and sick service personnel and veterans, featuring competitions, education and cultural programmes across a week in Birmingham. This gives Lego a chance to be part of the conversation about inclusive play, rehabilitation and community in the UK and internationally, highlighting how creative, therapeutic and collaborative building experiences support recovery and social connection.
Why have we flagged this?
Strong alignment: Lego can credibly link its products to inclusive play and therapeutic, collaborative building that supports rehabilitation and community, and could run both planned activations (accessible build zones, veteran-designed sets, workshops) and reactive PR (expert comment on play therapy, stories of recovery).
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