Change to Google Search ranking - enforcement date
Monday 15th June, 2026
Google Search is enforcing a new spam policy from 15 June 2026 that treats “back button hijacking” — pages that manipulate browser history to trap or redirect users — as a search violation that can lead to manual actions or ranking demotions. This gives Lego’s PR team a chance to comment on safe, user-friendly browsing and quality search experiences for shoppers and parents in key markets like the UK, since reduced visibility from enforcement could affect product discovery and e‑commerce traffic.
Why have we flagged this?
Strong tie to Lego’s e‑commerce and parent-facing communications: Lego can both proactively advise customers on safe browsing and SEO-friendly site practices and reactively comment on how Google’s move protects shoppers and helps ensure fair product discovery, especially in the UK and other major markets.
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