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Spaceballs: The New One

Upcoming Event
Friday 23rd April, 2027 Spaceballs: The New One is a 2027 theatrical sequel reviving the cult 1987 sci‑fi parody with original cast members alongside new talent from Amazon MGM Studios. This gives Lego’s PR team a chance to join conversations about nostalgic, family-friendly sci‑fi humour and collectible tie‑ins globally — particularly in the UK and US where fan communities and Lego’s adult fan base overlap.
Strong Opportunity
Why have we flagged this?

Strong alignment: Lego can credibly create nostalgic, family‑friendly tie‑ins (limited collectible sets, buildable movie scenes, promotional events) and react with themed social content, fan contests and expert commentary on toy design and nostalgia marketing — especially in the UK and US where adult fan communities overlap with the film’s audience.

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