Sira (El tiempo entre costuras sequel)
Tuesday 1st December, 2026
Sira is a new Spanish TV drama continuing the story of Sira Quiroga from María Dueñas’s novel, produced by Buendía Estudios with Atresmedia and Netflix and premiering first on Atresplayer; production images are out but no firm broadcast date has been set. This gives Lego’s PR team a chance to engage with a high-profile cultural moment around heritage storytelling and female-led period drama — particularly relevant in Spain and to Spanish-speaking audiences in the UK and globally — where Lego’s creativity, storytelling and collectible sets can naturally be part of the conversation.
Why have we flagged this?
Sira ties to heritage storytelling, strong female lead and collectible fandom — Lego could credibly create a themed build, social content or limited collectible set tie-in and pitch creative play or craft ideas to Spanish and global media, though it’s not an obvious product tie like a licensed blockbuster.
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