Google Search ranking policy change on malicious practices
Monday 15th June, 2026
Search engines will start treating “back-button hijacking” as a punishable malicious practice from 15 June 2026, meaning sites that trap users or manipulate navigation risk manual penalties or lower rankings. This matters to Lego because you have large global ecommerce and content sites—this gives you a chance to remind stakeholders that UX and trust on your UK and international pages must stay compliant so your product pages and marketing content don’t suffer ranking hits.
Why have we flagged this?
Strong alignment — Lego runs large global ecommerce and content sites, so a change that penalises back-button hijacking directly affects organic visibility; PR can run proactive communications to reassure customers and partners about site safety, and reactively comment on the policy to show leadership on trustworthy UX.
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